關於本工作坊｜
招募客觀、具有代表性的消費者研究對象，能夠確保研究的可信與可靠。在這個工作坊裡，你將能夠學習如何建立一個管道，招募到一群有意願、有能力、並有時間參與消費者研究的產品TA代表，作為你的研究的參與者。你將學會如何建立線上問卷，並透過Facebook、Twitter、Google+進行一個精準（而且免費）的消費者研究招募計畫。

本工作坊的適合對象為UX設計師、研究員、創業家、新創團隊、軟體工程師、產品經理、行銷企劃......等，或者任何有意從事消費者測試或市場反應驗證者。同時強烈推薦給願意共同成長的團隊。

目標｜ 在工作坊結束後，你將會找到適合參加消費者研究的參與者

收獲｜

• 定位出消費者研究與產品驗證所需的精準研究對象。
• 藉由追蹤市場TA的社交群聚與他們建立同理與共感
• 避免在發掘消費者研究對象上浪費多餘的時間

事前準備｜

• 如果你目前正準備進行使用者研究，歡迎直接帶著你的專案前來參加。
• 你也可以透過工作坊導師分享的專案範例進行研究。
• 參加者請自備筆電。
• 參加者需具有Google、Facebook、Twitter的帳號。
• 參加者需申請準備一個Google AdWords帳號（免費申請，無需投放任何廣告專案）

About the workshop
Recruiting unbiased, representative participants for your customer research ensures the validity and reliability of the data and feedback you gather.
In this workshop, you’ll learn techniques for creating a pipeline of representative members of a product’s target audience who are willing, capable, and available to participate in research.
You’ll do this by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch a targeted (and free) participant recruiting campaign.
This workshop is for UX designers, researchers, entrepreneurs, startup founders, software engineers, product managers, marketers, or anyone who is trying to identify the right participants for user testing or validation sessions.
The workshop is highly recommended for teams who wish to make progress together.

Goal

At the end of this workshop, you’ll find great participants for your user research.

Takeaways

• Identify the right participants for customer research and validation sessions.
• Develop empathy with your target audience by tracking their social media whereabouts.
• Avoid wasting time in finding customer research participants.

Prerequisites and preparation

• If you have an immediate need to find participants for user research activities, please come prepared to work on your own project.
• If not, you can work on an imaginary case study that will be shared by the instructor.
• You must bring a laptop to class.
• It is necessary to have Google, Facebook, and Twitter accounts for this class.
• You must have a Google Adwords account (free, no need to run any campaign).

關於本工作坊｜
行動網路與裝置快速發展之下，使用者經驗設計的挑戰與機會也因應而生，設計的挑戰從單一介面延伸到跨場域與裝置的系統性設計。如何運用有效的方法幫助團隊了解使用者體驗的全貌，設計出觸動人心的產品與服務，是許多產品開發團隊一直在努力的方向。本工作坊將帶領學員認識使用者體驗旅程圖(User Experience Journey Map)，並透過實作的方式學習如何輕鬆應用在開發過程中。趨勢科技使用者經驗設計團隊也將分享實際經驗，與大家一起挖掘這創新藏寶圖的驚人效益。

適合參加對象｜

• 使用者經驗設計師
• 研究員
• 新創團隊
• 軟體工程師
• 產品經理及行銷企劃等

收獲｜

• 了解使用者體驗旅程圖的價值與運用
• 從實作中學習繪製使用者體驗旅程圖的流程與技巧
• 分享趨勢科技如何應用此工具改善資訊安全產品的設計

About the workshop
Reveal your innovation treasure map-- User Experience Journey Map As the fast developing of mobile network and devices, chalenges and oppurtunities of UX design also come along, from designing single one interface to the systematic design of transboundary fields and devices.
How nto use effective methods to help design crew understand the whole picture of user experience to design touching products and services is the way that many product developing teams are working for.
This workshop is going to lead the attendees to learn about the User Experience Journey Map and easily apply to development process by hands-on practice. The Trend Micro UX Design Team will also be sharing pratical experience and working with you to find out the amazing benefits of this innovation treasure map.

Target Audience

• UX Designer, UX Researcher, Start-ups, Soft Engineer, Product Manager, and Marketing Planner.

Takeaways

• Learn about the value of User Experience Journey map and how to apply to work.
• Learn about skills and procees to draw the User Experience Journey Map by hands-on practice.
• Sharing from Trend Micro's pratical experience of how to use the tool and improve the design data security product.

關於本工作坊｜
使用者經驗專家都認為，洞察使用者需求是最重要的能力。
但是，行銷與市場研究在這方面也累積了多年的專業與經驗。
使用體驗的問題，往往不只在介面與流程的層次，而在背後特定專業無法解決的限制。
在本工作坊中，將以數位領域為例，透過練習會通兩者，做出整合的規劃。

透過這個工作坊，你會學到：

• 如何在行銷實務工作中，應用UCD概念
• 如何在UCD設計工作，應用行銷市場概念

任務：

• 團隊合作的規劃與提案練習
• 手繪或電腦製作簡報

工作坊適合參加對象：

• 行銷/廣告企劃 (品牌或代理商)
• 對行銷有興趣的設計師

每一位參加者將會獲得：

• 投影片
• 相關工具模板
• 成果照片
  

Description

In every UXer's opinion, insight into users' needs is the most important ability.
On the other hand, marketing research accumulates much professional knowledge and experience in such field.
Obstacles to user experience are often made by stricts that some certain profession just can't fix, not caused at the level of interface or process.
We'll take digital amrketing as example to map out an interegrated plan by the practice of crossover between UX and marketing.

Through this workshop, you will learn:

• How to aplly the concept of UCD to the pratical work of marketing.
• How to put marketing concept in use in User-centered design.

 You will require to:

• Plan and presentation accomplished by teamwork.
• Presentation slides made by sketches or computer.

Target audience:

• Marketing or advertising planners from advertisers or agents.
• Designers who are interested in marketing.

Each participant will receive:

• Presentation slides
• Workshop exercise sheets / templates
• Photos of your work

關於本工作坊｜
消費者在日常生活中經常在線上與線下的通路與產品產生互動與體驗。促進或改善產品的體驗日漸重要，產品經理或者是設計師必須對目標消費群有更全面的觀察，才能覺察辨識出與之相關的產品開發主要而細微的因素。在4小時的實作工作坊裡，我們將會共同探究結合實體通路的個人化消費體驗、設計出線上電子商務服務的一套方法。

透過這個工作坊，你會學到：

• 藉由現實生活中跨通路的實際案例，了解服務設計的原理。
• 創造使用者背景描述以及消費者體驗旅程圖。
• 打造線上電子商務服務的原型

任務：

• 在許多實作的練習中與團隊合作
• 腦力激盪、討論、以及描繪原型（手繪）
• 展現你的設計點子

工作坊適合參加對象：

• 產品經理
• 業務推廣
• 行銷
• 通路經理
• 設計師

每一位參加者將會獲得：

• 工作坊授課相關投影片
• 工作坊實作演練相關資料、模版
• 服務設計工具
• 成品展示照片

Service Design For Multi-Channel Experiences

In our everyday lives, people have been interacting with products in the online and physical space more often than not. Improving the product experiences is increasingly demanding, product managers and designers require a more holistic view of your target customers to identify the key differentiating factors of your product.
In this 4 hours hands-on workshop, we will explore an approach to design digital eCommerce services that complements with offline channels for personalised experiences.

Through this workshop, you will learn:

• Understand the fundamentals of service design through real-life case studies on multi-channel experiences
• Create personas and customer journey maps
• Service prototyping a digital eCommerce product

 You will require to:

• Collaborate in groups with plenty of hands-on exercise
• Brainstorm, discuss and prototyping (sketches)
• Present your design ideas

Target audience:

• Product managers
• Business development / Marketing / Sales channel managers
• Designers

Each participant will receive:

• Presentation slides
• Workshop exercise sheets / templates
• Service Design toolkit
• Photos of your work