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Tomer Sharon
Google Search資深使用者經驗研究員∣Senior UX Researcher at Google Search
著作：It's Oyr Research∣Author of It's Our Research
Tomer為Google Search產品的資深使用者經驗研究者，同時也是即將問世的新書"Lean UX Research for Entrepreneursand"以及"It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012)"的作者。他創立並曾領導了UXPA以色列分會，同時也是LUXr組織的教練與大會講員。他也是Google的Campus TLV計畫的導師，此計畫是一個為以色列創業家進行使用者經驗學習、合作以及輔導的計畫。Tomer 擁有Bentley University的人因信息設計的碩士學位。Tomer是個雪地摩托車玩家以及鼓手，也是U2，Coldplay，與The Young Professionals等樂團的歌迷。他的推特帳號是@tsharon，同時為了UX研究非常活躍於他的facebook專頁上。
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City.
He is the author of the upcoming book, Lean UX Research for Entrepreneursand author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012).
He founded and led UXPA Israel and is a LUXr coach and a General Assembly instructor. He is also a mentor at Google’s Campus TLV, a program for UX learning, collaboration, and mentorship for Israeli startups.
Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. Tomer is a snowmobiler, drummer, and loves to listen to U2, Coldplay, and The Young Professionals.
He is @tsharon on Twitter and is very active on his Facebook page dedicated to UX research.
關於演講主題：
創業者通常沒有足夠的時間以及預算進行使用者的研究。
他們所認知的消費者研究通常是學術性的：會有人穿著白袍、戴圓眼鏡、一堆資料夾、還有老鼠。
當他們想要了解使用者的時候，他們通常會訪問自己的姊妹。當然，她愛死了他們的點子。
這說明了創業者的確常常在「問自己」關於消費者的重要問題。在本次的演講中，講者將會分享一份他所進行，歷時超過一年、訪問與研究全球200位創業家、投資者、以及UX專家的研究結果。他將會揭示創業者最常問自己的幾個問題，以及他們的回答。
最後，講者將會提供一個具體實際的結論，關於創業者可以如何用更可信與可靠的方式來回答問題：快速、經濟、而且有效。
本次演講也將保留時間供現場提問以及交流，建議參加者可以事先準備提問內容。
About his speech
Entrepreneurs have no time and budget to spend on learning from their users. They perceive customer research as something that is academic, involves white robes, round glasses, binders, and rats. When they do wish to learn from users, they usually interview their sister. And of course she loves their idea. That said, startup founders are constantly asking themselves important questions about their customers. During this talk Tomer Sharon will share the results of a study he conducted for over a year during which he interviewed and learned from 200 startup founders, venture capitalists, and UX thought leaders worldwide. He will reveal the top questions founders ask themselves and how they answer them. He will then provide a practical overview of how founders can answer their questions in a more valid and reliable way - quickly, cheaply, and effectively.
And there will be plenty of time for questions, so please come prepared! |
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Raven Chai
Consulting Co. Singapore 創辦人及首席諮詢師、UXSG 2013 主辦人
The principal at UX Consulting Co. (Singapore), the host of UXSG 2013
Raven是 UX Consulting 的創辦人，從業逾 12 年，實行技術、設計和易用性。2008 年以來，他便是新加坡電信有限公司的首席設計顧問，立下汗馬功勞。他為該公司創設了以使用者為中心的設計文化，組成一支使用者經驗團隊，使其商業願景得到落實。他曾參與過一百多個專案，橫跨多種行業，涉及不同產品 －電子服務、課程專案網站、大型公司網站、電子商務、生活應用、B2B入口網站和電視應用等。他甚至在新加坡成立了使用者經驗社群（UXSG），提供一 個能讓專業人士、設計師、開發者以及商業人士分享知識和交際的平臺。他擁有昆士蘭大學電腦科學學士學位，專業方向為人機互動和視覺化。他熱愛運動，是利物浦足球俱樂部和羅傑費德勒的死忠球迷。
Raven Chai is the principal at UX Consulting, has over 12 years experience as a technologist, design and usability practitioner. He has been the lead design consultant for SingTel since 2008 and is instrumental in creating user-centric design culture into the organisation, translating SingTel's business vision into actionable roadmaps and building an internal UX team.
He has been involved in more than 100 projects across various industries and of different products – eServices, course program site, large corporate websites, eCommerce, lifestyle, B2B portals and TV apps. He has also founded a local UX Community, UX Singapore as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry.
Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer. |
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郭建甫
走著瞧股份有限公司共同創辦人與執行長
Jeff Chien-Fu Kuo CEO and Co-founder of Gogolook
Jeff 為走著瞧股份有限公司 (Gogolook) 共同創辦人與執行長，曾就讀於成大工業設計學系，清華大學工業工程研究所。其熱情領域為產品設計、人機互動與使用者經驗研究，善於透過設計的力量面對全球各地市場文化差異的挑戰。
旗下產品 whoscall 曾獲 Google 董座 Eric Schimdt 稱讚，目前在智慧型手機上累積服務全球近 1000 萬用戶，每天協助辨識千萬通陌生電話，主要服務區域為日本、韓國、台灣、東南亞、中東與印度等。所創辦之 Gogolook 於去年底成為韓國最大網路公司 Naver Corp. 的子公司，以及通訊軟體 LINE 的姊妹公司。
Graduated from Department of Industry Design form National Cheng Kung University, and holds a master degree in Industrial Engineering from Tsing Hua University.
Enthusiastic about product design, human-computer interaction, and user experience research.
Excel in dealing with challenges of the culture diversities of global markets by the power of design.
The product of Gogolook, whoscall, once received the executive chairman of Google, Eric Schimdt’s public praise.
So far, whoscall has accumulated nearly 10 million smart phone users globally and help identity millions of strange calls.
It mainly provide service in Japan, Korea, Taiwan, South East Asia, Mid-Asia, and India.
Gogolook has just turned into a subsidiary company of Naver Corp. ,the biggest internet company in Korea, and a sister company of Line. |
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