AI in Marketing:The ultimate combination of branding and technology|2023 MarTech Summi

2023 Martech Summit
AI in Marketing
2023/12/6(WED)
As AI becomes the new norm across industries,
are you riding the wave or getting submerged into the AI fever?
Join

The greatest difference between humans and AI lies in "humanity."

Four key aspects to empowering marketers to unleash their creativity and strategic prowess.
  • # Data +

    Integrating first-party、second-party data、third-party data to predict customer behavior more accurately.
  • # Personalization +

    Analyzing customer behavior to provide instant feedback and personalized services.
  • # Content Generation +

    Leveraging AI tools to expedite the creation of text, video, and images.
  • # Automation +

    Integrating technology and strategy to achieve marketing automation cycles.
AI讓行銷成果更進階

About MarTech Summit

2025

Future Marketing Trend Development

4

Trending Topics Discussion

9+

Local and Global Top Notch Professionals

1000+

Leading Brand Marketers

《Business Next》 Throughout the 21st century, we participated in every critical era of technology development and new internet economy. We record, interpret, and explore the ongoing and upcoming digital impacts. We discover the next world, the next leader, the next concept, and the next opportunity.
《MarTech Summit》 The summit brings the leaders and pioneers the latest MarTech. Together, we discover the most practical applications from sales, content experience, social media, public relations, all the way to advertisement. With the most forward-looking technology, we fight for the next breakthrough of growth and seek for the next opportunity of the future!

#The first edition of combining marketing and management to accomplish automation in 2019.
#Integrating data fragmentation to build exquisite customer experiences in 2020.
#The quick resolution of Low-code and No-code enables marketers without IT knowledge become scene builders in 2021.
# Technology needs to be leveraged, human nature must be interpreted, to achieve limitless creativity in marketing.

"Technology accelerates the generation of creativity and the successful delivery of messages"

The next step in marketing will be precise, rapid, human-centered, and intimately aligned with individual customer needs, creating an environment that coexists with consumers.

Unlocking the Latest Applications of MarTech

Digital,
Technology,
and Data

MARKETING TRENDS

In the era of digitalization and new technologies, staying updated with the latest global perspectives in MarTech is critical. This is where to learn the most cutting-edge applications to empower marketers to leverage technology for value creation and quick decision-making!

THE KEY OF TECHNOLOGY

Data is the core of MarTech, which enhances user experiences, predicts future trends, and helps brands turn the impossible into possible. We will present the latest applications that will transform the future of brands.

BRAND INNOVATION

Connected technology, data, creativity, and experience are essential for creating the best customer journey. This is where you will learn about the various marketing touchpoint scenarios and how to respond to customers' demands for ultimate experiences and maximize business revenue!

Special Guest

Agenda

MARKETING TRENDS

10:00 - 11:00
Martech Trend

Martech Supercollision: Data, Composability and AI

Scott Brinker / Father of MarTech, VP Platform Ecosystem at HubSpot
11:00 - 11:40
Tech Insights

Achieving Hyper-Personalized AI Marketing! The Key Success Factors and Challenges in Data and Technology Integration

Mingyu Chen / Vice President of Engineering, Appier
11:40 - 12:20
New Marketing Strategies

AI Prediction and Generation, Elevating Marketing Efficiency and Crafting a Successful Marketing Model

Jayson Hsieh / Manager, Solutions Architecture, AWS

THE KEY OF TECHNOLOGY

13:20 - 14:00
AIGC

The Key Of Generative AI! Advancing Hyper-Personalized Application Scenarios

Hans Lin / Cross-Domain Director of AI Visual Technology

BRAND INNOVATION

14:00 - 14:40
Member Evolution

Integrating Multiple Brands from Toyota, Lexus, yoxi, iRent to Create Member Benefits in the Member Ecosystem

Kai Chiu / Executive Vice President, Hotai Connected
14:40 - 15:20
New Retail

OMO Data Sharing! Deconstructing Consumer Intent and Consumption Predictions

Pauline Liao / Senior Marketing Manager, Shopee
15:40 - 16:20
Precision Marketing

Data x AI Optimization for 5x Brand and Product Profit Improvement

Peter Yen / Co-Founder and CEO, Pinkoi
16:20 - 17:00
Personalized Applications

AThe Most Disruptive Force in the Age of AI: Intimate Recommendations and Accurate Predictions for Enhanced User Retention

Ting-Po Lee / Tech Lead, Data Scientist, NETFLIX
17:00 - 17:40
Creativity x Technology

The Next Generation of Technology Leading the Way, Ultimately Returning to Brand Humanity!

Zoe Chuang / Managing Director, Ogilvy Group

Summit Information

Price information:

Before 9/17

TWD2,699
/per person
Register Now

Before 10/1

TWD2,750
/per person
Register Now

Before 11/30

TWD3,099
/per person
Register Now

Before 11/30

TWD2,999
/group per person
Register Now

Before 12/6

TWD4,000
/per person
Register Now
2023 MarTech Summit
The ultimate combination of branding and technology

AI in Marketing

Date:
12.06 Wed. 10:00-17:40
Location:
中油國光廳(No. 3, Songren Rd., Xinyi Dist., Taipei City 110207, Taiwan (R.O.C.))
Organizer|
Partner|
Community Partner|
Brand Support|
Issue Support|
Tech Partner|
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Partner in Martech Summit

The annual branding event of Business Next, The MarTech Summit, gathers more than 300 business leaders to share their insights every year. This year, the Summit becomes bigger, and includes more industry professionals to unveil more possibilities of marketing technology in the future.

Welcome to join us and become the most influential brand partners of marketing technology summit in Taiwan.
Please do not hesitate to contact Mr.Liu jerry.liu@bnext.com.tw

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