Hybrid Marketing-Technology for Humanity|2022 MarTech Summi

2022 MarTech Summit
Hybrid Marketing
Hybrid Marketing

2022 MarTech Summit is successfully ended with all your participation.

800+ people joined, See you next year!

Are you a savvy tech marketer? Or a creative right-brained marketer?
The ultimate task of marketing is to impress consumers. Marketing with technology enables the infinite imagination among us!
Technology needs to be utilized, and humanity must be interpreted. Combining marketing and technology is now a new hybrid skill set that brands must master.

About MarTech Summit

《Business Next》 Throughout the 21st century, we participated in every critical era of technology development and new internet economy. We record, interpret, and explore the ongoing and upcoming digital impacts. We discover the next world, the next leader, the next concept, and the next opportunity.

《MarTech Summit》 The summit brings the leaders and pioneers the latest MarTech. Together, we discover the most practical applications from sales, content experience, social media, public relations, all the way to advertisement. With the most forward-looking technology, we fight for the next breakthrough of growth and seek for the next opportunity of the future!

2025

Future Marketing Trend Development

5

Trending Topics Discussion

8

+

Local and Global Top Notch Professionals

1000

+

Leading Brand Marketers

#The first edition of combining marketing and management to accomplish automation in 2019.
#Integrating data fragmentation to build exquisite customer experiences in 2020.
#The quick resolution of Low-code and No-code enables marketers without IT knowledge become scene builders in 2021.

Five key points to accomplish effective marketing,
Letting the brand fulfill the customers’ desires.

1

# Marketing Trends

Unveil marketing technology and maximize the growth of business ROI.

2

# Data Integration

Gaining more firsthand data, elaborating data synergy.

3

# Agile Operation

Cultivating mixed talents, building a MarTech team that can quickly adopt changes.

4

# Technology Empowerment

Think outside the box, using technology to make the right decisions and have creations.

5

# Customers Experience

Ultimate personalized marketing, providing more careful exclusive services.

Special Guest

Agenda

2023 Marketing Trends

9:30 - 10:30

New TrendsEnglish
2023 MarTech Global Trends and New Opportunities

Father of MarTech, VP Platform Ecosystem at HubSpot | Scott Brinker
Scott Brinker

10:30 - 11:10

New TalentsMandarin
Shaping the Future Brand with Hybrid Talents

CXM, CEO of Dentsu Taiwan, Merkle Taiwan CEO | Carrie Tsai
Carrie Tsai

11:10 - 12:00

English
Panel Discussion

Chief Editor of Business Next Media Corp|John Wang
Father of MarTech, VP Platform Ecosystem at HubSpot | Scott Brinker
CEO of beBit Tech | Jason Chen

Technology Keywords

13:00 - 13:40

Dancing with Data!Mandarin
Driving toward the Horizons of Marketing with Machine Learning

Chief ML Scientist of Appier | Dr. Shou-De Lin
Dr. Shou-De Lin

13:40 - 14:20

Community makes Growth!Mandarin
Web3 - A New Social Battlefield Cannot Be Ignored

Founder of XREX | Wayne Huang
Wayne Huang

Brand Innovation

14:20 - 15:00

Data DrivenMandarin
Entering the Age of Personalized Experience with Fully Integrated Customer Journey Data and Dynamic Spending Prediction

Corporate Marketing Dept.Manager at Shiseido | Rita Chen
Rita Chen

15:20 - 16:00

Customer ManagementMandarin
Customer First! How Technology and Data and Improve Innovation Thinking

Global Marketing & Communication of Uniqlo Taiwan | Peter Chiu
Peter Chiu

16:00 - 16:40

Fan EconomyMandarin
When Traditional Culture Meets Innovation: Fan-Making, Interactivity, and Trend Discovery

Brand Director of Pili International Mulimedia | Seika Huang
Seika Huang

16:40 - 17:20

Technology for HumanityMandarin
Creativity x Data - Using Technology to Design an Unique Customer Journey

Head of Customer Engagement andCommerce | Veronica YT Kuo
Veronica YT Kuo

Summit Information

Date: 2022.12.14 (Wed.) 9:30-17:20
Location: TICC (No.1, Section 5, Xinyi Road, Xinyi District, Taipei City)
Price information:
The most popular choice

Special Offer

TWD2,799/per person

30% discount before 6th November

Register Now

The ticket includes:
•Lunch and afternoon tea at the event
•Three vol. of Business Next

Group ticket

TWD2,999/per person

Invite your colleagues and friends!

Register Now

The ticket includes:
•Lunch and afternoon tea at the event
•Three vol. of Business Next

Individual ticket

TWD4,000/per person
Register Now

The ticket includes:
•Lunch and afternoon tea at the event
•Three vol. of Business Next

If you have any questions about the event, please contact yijing.huang@bnext.com.tw Miss Huang

The agenda and the speakers are subject to change. Please visit the website for the latest information.
Customer service hotline: 02-8771-6326 Working hours: 9:30-12:00, 13:30-17:00 from Monday to Friday

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Partner in Martech Summit

The annual branding event of Business Next, The MarTech Summit, gathers more than 300 business leaders to share their insights every year. This year, the Summit becomes bigger, and includes more industry professionals to unveil more possibilities of marketing technology in the future.

Welcome to join us and become the most influential brand partners of marketing technology summit in Taiwan.
Please do not hesitate to contact Miss Wang yiya.wang@bnext.com.tw

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