Charles is a Practice Lead in Consumer Experience Design for Asia based out of Shanghai. As a senior brand strategist, he works across a number of industries to foster client relationships and deliver innovation through world-class consumer experiences. He is passionate about helping Asian businesses develop strategies for growth and global impact.
Prior to joining IDEO, Charles worked for over 10 years in consulting, advertising and architecture to deliver consumer experiences for clients in Asia, Europe and North America. Brands have included Volkswagen, Procter &Gamble, Adidas, Hilton Hotels and Hitachi among many others. |