Background

Mr. Vivek Vaidya is responsible for developing consulting capabilities, acquiring new business and providing consulting solutions - growth strategy, market entry strategy, competitive strategy, market sizing and attractiveness assessments - to leading automotive manufacturers and system suppliers in the region.
Vivek has worked with leading clients such as Toyota, Honda, Tata Motors, Bosch, Visteon, Michelin, Hankook and Hyundai-Mobis. He has more than 15 years of cross functional expertise in strategy and brand management consulting, brand management consulting, sales & marketing.
He specializes in the future of urban mobility, smart transportation systems, price-volume projections and marketing strategy for the automotive industry.
He is well sought after by the media for his views on the Asian automotive industry. He has been featured regularly on CNBC, Bloomberg TV and BBC. He has also delivered keynote speeches as various automotive conferences in Asia – Malaysia, Thailand, Taiwan, India, Korea, China, Hong Kong and Singapore.
Prior to joining Frost & Sullivan, Vivek led many consulting projects at a leading brand consulting firm. He has also worked with leading automotive firms such as Toyota and Bajaj at key sales and marketing positions.
He has an MBA from the Indian Institute of Science, Bangalore, India and earned his Bachelor of Engineering (Mechanical) from Poona University in Pune, India.